About Liftup

At Liftup A/S we work with innovation and with development of products within welfare technology as our foundation stone. Liftup was founded in 2003 based on the idea behind FlexStep: The idea of a staircase and a wheelchair lift in one product. Liftup was established with NOVI Innovation in Aalborg as a co-investor and partner. Liftup is a 100 % private owned Danish company located in Støvring in North Jutland with a global distributor network and subsidiaries in more countries. Exports accounted for app. 89 % of the turnover in 2023.

Out identity and purpose

Here we have formulated our general objectives, which form the basis for Liftup's work and our strategy, as well as guides us on the way to our goals

Vision

We strive to be the best in the world at designing thoughtful, holistic, and aesthetically pleasing access solutions that lift people.

Mission

We transform access enablers from being tools that solve a task for the few – to being smart and pleasurable design solutions for everyone to enjoy and use. Our solutions are more than a technology you need – it’s a technology you want.

Brand values

Quality

We do not strive to make the cheapest products or compromise on quality. Instead, we want to compete on making the best and most holistically thought-through access solutions – in terms of both design, usability, comfort, safety and service.

Brand values

Innovation

We constantly strive to improve our technology, product design, user experience, service, etc. And we always do it with the aim of catering even better for our customers’ and users’ needs, requirements and wishes.

Brand values

Aesthetics

Our Danish design traditions combined with flexible options for personalization mean that we can create unique tailormade solutions – with our products fully and beautifully integrated in the architectural environment.

Brand values

Empathy

Not two costumers or access challenges are the same. So, in order to fully understand and cater for the deeper needs and requirements in every case, we need to be really empathetic and curious listeners.

lifting people